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“Our world is already fairly digital. Based mostly on conversations I’ve with colleagues in different sectors, I’d enterprise to say that floriculture is among the many leaders in digitization. This isn’t one thing that has occurred to us, as a result of, in spite of everything, we’re on the controls ourselves. Distant shopping for (KOA) took off shortly on the time, partly because of the availability of high-quality telecom connections, and subsequently turned the usual. With the introduction of Floriday on the Commerce Honest in 2017, floriculture really actually stepped into the digital age. The Floriday of then didn’t remotely resemble the Floriday of at this time. The identical will be stated about our cooperative. Royal FloraHolland has reworked from a standard public sale firm to a platform cooperative that additionally auctions.”
Completion of merger
“A number of exhausting work has gone into constructing a uniform IT infrastructure inside Royal FloraHolland lately, based mostly on fashionable know-how requirements. We’re saying goodbye to all of the previous IT nonetheless in use on the varied areas. This successfully completes the 2008 IT merger. In about two years’ time, we may have a state-of-the-art infrastructure to which growers and consumers, giant and small, can simply join. We mix a digital platform with a logistics platform. Our digital platform brings collectively all of the cooperative’s functionalities: the transaction aspect (clock and direct), logistics providers and monetary settlement.”
Learn extra at Royal Flora Holland.
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