GrootGroenPlus Commerce Truthful 2024 report

From 2 – 4 October 2024, the thirty fourth version of the GrootGroenPlus commerce truthful came about. The truthful featured three routes, 1.4 kilometers of strolling paths, and 280 contributors, with a rise in whole sq. meters of commerce truthful house. “Regardless of the bigger space, the ready record was longer than ever, although additional enlargement was not attainable this 12 months. Group participation from varied areas and collaborations based mostly on shared improvements contributed to an much more numerous pool of contributors. The out of doors commerce truthful space continued its regular development as properly.”

Worldwide taste
This 12 months’s truthful noticed participation from a minimum of seven totally different international locations, with 32% of contributors being suppliers, together with cultivation recommendation, substrates, pots, and expertise. The schooling sq. additionally made a return. The remaining 68% of contributors have been inexperienced contributors, providing a well-balanced and complete vary of merchandise—from plug crops to plain bushes, fruit bushes, perennials, shrubs, hedging materials, aquatic crops, and rather more. Preliminary outcomes have already been calculated, with additional particulars to be specified within the coming weeks.

Elevated worldwide attendance
32% of this 12 months’s guests got here from overseas, representing 34 totally different international locations, together with Switzerland, Austria, France, Bulgaria, Romania, the Czech Republic, Hungary, Italy, England, Eire, and Spain. There was a notable improve in guests from Germany, Poland, and Scandinavian international locations. The rise in guests from Germany and Poland was a direct results of the rise in contributors from these international locations.

Enhance in guests and social media impression
In keeping with the GrootGroen Plus group, the whole variety of guests elevated by 3.6%. Nevertheless, the distribution of tourists throughout the times was totally different than in earlier years: 44% attended on Wednesday, 35% on Thursday, and 21% on Friday. “Wednesday was so busy that for the primary time in 10 years, the spare parking tons have been put into use. Friday allowed contributors to go to colleagues’ stands, which led to further orders for suppliers.Social media performed a vital function earlier than and through the occasion. The highly effective use of on-line platforms attracted many new guests and contributors, and social media interactions exploded all through the truthful.”

Customer sorts and purchaser
8% of tourists have been merchants, and 5% represented unbiased backyard facilities, a development in comparison with 2023. This success will be attributed partially to the concentrate on patrons, achieved via organized excursions and focused advertising and marketing. Moreover, 20% of tourists had by no means attended GrootGroenPlus earlier than, and 41% registered for a ticket via an commercial. Notably, 57% of the guests have been homeowners of the businesses that attended the truthful.

Highlights and awards
Throughout the GreenGrandPrix, 28 crops have been evaluated, leading to 10 classifications: 4x A, 4x B, and 2x C, equal to gold, silver, and bronze. The crops have been displayed within the central restaurant, with pedestals and certificates additionally positioned within the respective stands. Expectations are that the GreenGrandPrix will increase additional within the coming years. Moreover, the stand awards have been offered to the next winners:

• Zunderts Groen Imago Prijs (ZGIP): Boomkwekerij Dictus-Hereijgers
• Jac. Lodders Award: Roelands Boomkwekerijen BV
• Jan van Dongen Award: Treeport BCT Companions BV ROOTZ

Worldwide excursions and press
This 12 months, 54 folks participated within the inner and exterior excursions, together with worldwide press representatives from international locations comparable to Poland, Italy, Germany, the Czech Republic, Lithuania, Belgium, Latvia, Finland, France, England, Romania, and Hungary, in addition to patrons from Poland, Lithuania, Greece, Bulgaria, Hungary, Jordan, and Sweden. “A number of offers have already been closed on account of these excursions, which have been so positively obtained that they are going to be continued in 2025.”

Wanting forward
The digital commerce truthful continues till November by way of Varb, the place contributors showcase their present assortment via the commerce truthful’s app and web site. Complete participant profiles will stay obtainable, and extra photos and movies will likely be shared via the web site and social media platforms. This enables guests to proceed experiencing the truthful’s environment even after its conclusion.