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The center of the worldwide flower trade
The Netherlands, typically generally known as the “Flower Capital of the World”, is house to Royal FloraHolland (RFH), a exceptional establishment that performs a vital function within the world flower trade. Our go to to this public sale home provided a novel lens into the colourful world horticulture trade.
RFH’s dominant world place: dominant place within the flower provide chain
RFH’s dominant place within the flower provide chain is intriguing. As a market, it connects growers with patrons, boasting a market share of 90% within the Netherlands and about 60% globally, which makes it the most important flower public sale on this planet. The variety of its choices, with imports from nations like Ethiopia, Kenya, Israel, Ecuador, and Colombia, mirrors the worldwide scope of the flower market.
The shopping for course of: from growers to patrons
Within the warehouse, each flower cart is assigned to a delegated purchaser. Warehouse staff, outfitted with headsets, play a vital function within the seamless switch of flowers and vegetation from growers to patrons. They obtain exact, automated directions by way of their headsets, detailing the precise sorts and portions of flowers and vegetation every purchaser requires. Remarkably, RFH has streamlined this course of to such an extent that they will ship flowers bought by patrons inside an hour after the sale is finalized.
Learn extra at Harvard Enterprise Faculty.
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