[ad_1]
AIPH / Inexperienced is Life Convention: 5 September, 2024
Sustainability and advertising within the horticultural sector are on the agenda for the AIPH / Inexperienced is Life Horticultural Trade Convention, set to happen on fifth September 2024 on the Inexperienced is Life present in Warsaw, Poland.
The Convention is organized by the Worldwide Affiliation of Horticultural Producers (AIPH) in collaboration with the Polish Nurserymen Affiliation and Inexperienced is Life. It’s a part of the 76th AIPH Annual Congress, which will likely be held from Third-Seventh September 2024.
With the assist of Headline Sponsor Biblo and Convention Sponsors MPS and Royal FloraHolland, the Convention welcomes audio system from around the globe to supply insights on the business of their international locations, how growers are transferring in direction of sustainable practices, and the way advertising will be employed to spice up the sector.
Catherine Muller, President of VALHOR in France, will open the Convention together with her presentation ‘Sustainability and advertising initiatives to assist the horticultural business in France’. VALHOR has embedded sustainability inside its strategic roadmap to 2030, aiming at enabling firms to handle their environmental challenges whereas selling their actions and creating worth. Catherine will define examples of sustainability initiatives being taken up in France.
Greenlife Trade Australia could be very energetic with initiatives to assist growers, together with in sustainability and promotion. Their Chief Govt, Joanna Cave, will showcase these tasks and plans for the longer term. Edmund Timm, Supervisor of Commerce, Advertising and marketing & Communication for MPS, the Netherlands, will replace delegates on how the sector is managing environmental footprinting and the way certification is driving sustainability.
Advertising and marketing can be key for enhancing the success of a horticultural enterprise. Ding Wang, higher often called ‘Uncle Wang’, is a social media influencer from China who makes use of platforms comparable to TikTok and WeChat to make important plant gross sales. In his presentation, he’ll clarify the advantages of gardening dwell streams and the way to use social media platforms for the perfect outcomes.
For extra info and to register for the occasion: aiph.org
Supply:aiph.org
[ad_2]
